I love FreeAgent. I have been using it since the beginning (I'm user number 12!) and I couldn't run my business without it.
I have many bank transactions which repeat month after month: software subscriptions, recurring invoice payments, insurance, salary, bank interest, etc. Individually they don't take too long to explain in FreeAgent, but together they add up – which is galling because they're always the same.
So I wrote some software to explain all my bank transactions automatically (via FreeAgent's API). Never again do I have to remember whether a subscription has VAT of 0% or is Exempt, or when to apply the EU reverse charge. My invoices are explained automatically, my expenses categorised consistently, and receipt PDFs are filed away with the corresponding bank transactions.
It's very satisfying to log into my FreeAgent account and see all the bank transactions already explained :)
Try it out and see how much time it saves you. Personally it saves me at least a couple of hours per month. If you're not convinced you can cancel at any time.
— Andrew Stewart